Learn how blogs help SEO and can rapidly grow your business.
You pour your heart into your wellness business. Providing a service that improves people’s lives is the easy part — you’re energized by helping others. The challenge is getting new clients fast enough to replace the ones you help.
You know you need to up your marketing game, but paid advertising is out of budget (the average small and medium-sized businesses spend around $9k/month on paid ads alone).5
There’s so much buzz about content marketing being affordable and effective — but you’re not convinced why blogging is important and whether it’s actually worth your time.
As a small business owner, you do it all — from providing your services and keeping clients happy, to handling all of your business logistics and marketing. Is it worth it to add blogging to your plate?
It is.
Blogging is one of the simplest ways to generate new leads, solidify yourself as an expert in the wellness field, and boost your search engine ranking. In fact, many of the top health and wellness brands have used blogging as a tool to rise to the top of the industry.
Why Blogging Is Important
When you opened your wellness business, you put everything into creating a service that would improve people’s lives. Excited, and a little nervous, you spent long days crafting your offerings, building your website, and maybe even setting up a brick-and-mortar store.
You thought that as long as you were providing genuine value, the right clients would find you.
But even though your existing customers absolutely love you, it’s hard for new customers to find you in the competitive wellness industry.
Blogging is important because it puts you in the driver’s seat of your inbound traffic — and makes you stand out from your competitors.
These are just some of the benefits of blogging for business:
- Companies with a regularly updated, search-engine-optimized blog generate 67% more leads than those who aren’t blogging.2
- Content marketing (with effective copy) is 3x more effective than paid ads, but costs 62% less.1
- Yearly growth in site traffic is 8% higher for businesses with consistent blog posts.4
And the list goes on…
If you’re looking to increase site traffic, win new customers, and establish your authority in the industry, blogging is the key to your marketing strategy. Plus, it’s something you can affordably offload to a professional copywriter with blog writing services.
The 6 Benefits of a Blog for Your Wellness Business:
1. A blog is the foundation of a successful inbound marketing strategy.
You can choose topics to write about that will catch the attention of your ideal clients. And when written with SEO strategies, blogs boost your search engine ranking so you appear higher in organic search results. This is the key to driving more traffic to your site and attracting clients who might not even know that they’re looking for you.
For example, if you post an expert blog about how your services help with stress management, anyone searching this topic can find the blog and land on your site. This turns someone who’s unfamiliar with you into your next potential client.
2. Shareable content helps you stay relevant across channels.
A blog post is an excellent piece of content that you can use to engage your audience across multiple channels. Share it to your email list and post it on your social media page. This will hook your audience’s attention, provide them with real value, and drive them to your site.
Working with a copywriter so that you have content readily available makes your job easier the next time you’re trying to decide what to say in a monthly email or social post (goodbye, writer’s block!).
3. You can sleep well at night knowing your marketing is genuine.
These days consumers get bombarded with traditional ads that don’t speak to their values — so they tend to ignore them. Instead, they want to learn about brands from genuine content.3
Your blog should provide content that delivers authentic value to your audience and builds their trust in you. Then, it should drive them to take action. And if they trust you and know your backstory, they’ll be more likely to do so.
4. Blogs position you as an expert in your industry.
Continually writing about relevant wellness trends will solidify you as a thought leader in the industry. Establishing authentic credibility with your audience will help you grow as a trusted resource long-term.
When potential clients look for a business like yours, they’ll compare you to your competitors. And if those competitors are proving their knowledge on topics that matter to your potential clients, it’s likely that they’ll choose them over you.
5. A blog is an opportunity to establish your unique brand voice.
Let’s face it — the wellness industry has become an increasingly busy space. Establishing a voice and sharing your tips, tricks, and values in your own unique way will give your brand character to help you stand out.
Engaging with your audience through blogging increases brand recognition and loyalty. It shows that your company is reliable, an expert on current trends, and most importantly cares about your audience’s well-being.
6. Your ROI continues to grow over time.
The return on paid advertising only lasts as long as you’re paying for your campaign. But with blogs, each article continues to boost your search engine ranking over time (when written with SEO). It’s content that remains on your page for your audience to read and interact with for years to come.
Hiring a copywriter for blog writing is worth your investment over paid ads because long-form content continues to grow your business over time. Plus, it’s much more affordable to begin with.
Start Blog Writing — Your Business Will Thank You
Consistent blogging makes your business grow naturally by increasing your site traffic, getting new clients, and solidifying yourself as an expert in the wellness industry — so you can free up energy to focus on helping people.
In a field that’s becoming increasingly crowded by the minute, this is a simple way to differentiate yourself from your competitors.
Like the sound of a blog but don’t have the time? I’m Allegra, a health and wellness copywriter. I provide well-researched, high-quality blogs with strong CTA’s and expert SEO tactics. Schedule a free discovery call with me so we can strategize how to use blogs to grow your business.
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