How to optimize your website SEO to increase your client bookings.
At the start of global lockdowns, you shifted your business online as quickly as possible. But now that the dust settled, you’re not sure if you set up your website with proper search-engine-optimization (SEO). Now what?
A website audit can analyze the effectiveness of your SEO.
But there’s only one problem: SEO is confusing. And you’re a medical professional whose focus is improving your patients’ lives. Not spending hours figuring out the complex nuances of SEO.
If you’re not receiving new client bookings through your site, chances are you need to optimize. A professional website auditor can tell you exactly what’s wrong and how to fix it.
Addressing technical issues and incorporating SEO on your site can improve your organic ranking and client bookings. So don’t wait any longer.
Why SEO Is So Important for Your Website
You’re proud of the website you set up. It’s beautiful, easy to navigate, and has pictures that convey your mission. But you’re still not receiving new client bookings through the site.
If your website doesn’t include an SEO keyword strategy, it’s not likely that your target audience will find your site. And that’s a shame because you clearly outwork and out care your competitors. The only difference is your audience can’t find you.
SEO, or search engine optimization, is the process of improving your site’s visibility in relevant searches. Doing this right can increase the quality and quantity of your site traffic.
It helps your site rank higher in organic search, grows your inbound traffic, and attracts your ideal clients. It’s the backbone of a solid content marketing strategy.
Keyword research uncovers the questions your target audience is searching for. So that you can provide answers to their specific needs and become a go-to resource. This benefits both you and your customers.
You’ve already gone through the process of creating your site. You don’t want to start over from the beginning. Instead, an SEO website audit can expose any errors that you need to fix and tell you how to optimize your site and copy.
What is an SEO Website Audit?
Regardless of how beautiful your site is, technical SEO issues can damage your credibility and organic search ranking. A website audit should analyze the technical functionality of your site, along with the effectiveness of SEO in the site copy.
These are 4 reasons you need an SEO website audit:
1. Increase your inbound traffic
A website audit determines the volume of organic traffic that your website receives each month. It also analyzes exactly where that traffic is coming from.
If you’re not getting new visitors through organic keywords that are being searched online, it’s time that you start to incorporate them. This can help your site rank when people search for these related terms. Which means increasing your site traffic and new client bookings.
2. Get competitor insights
SEO analysis software can pinpoint the keywords that your competitors are ranking for. This gives you direct insight into how well their site is performing, so you can compete with those keywords too.
You do need software for this. A website auditor that’s experienced with a tool like this can make your life easier.
3. Inform your marketing strategy
SEO keyword planning uncovers which content your audience is searching for. This can inform your content marketing strategy.
Talk about your audience’s interests on your site and then promote it on your other channels.
4. Improve your user experience
A site with technical glitches doesn’t portray the professional that you are. A website audit catches any backend issues that might be hurting the user experience.
A website with a solid foundation of SEO will improve the reach of any of your content marketing efforts.
Website Audit Checklist
It’s helpful to use an auditor, but make sure you know exactly what they’re going to include. Below are the 3 minimum things they should check off.
Technical SEO Issues: Meta descriptions, H1’s, word count. All this backend SEO is important to get right. They all communicate with search engines what your content is about. These aren’t detected on the outside – so you need a technical SEO analysis in order to uncover them.
Analysis of Organic Traffic: This shows where your site traffic is coming from. This informs and whether you need to optimize your SEO or increase inbound marketing tactics.
Organic Keyword Ranking: Uncovers whether you’re ranking for the keywords your target audience is searching for. If you’re not, it’s time to incorporate these keywords into your website copy.
A great auditor also includes competitor analysis and recommendations to increase your traffic.
Website SEO Optimization
Now that you know what’s wrong with your site, what can you do next?
Step 1: Fix the backend SEO issues first. This tells search engines what your existing content is about.
Step 2: Incorporate SEO keywords in your website copy. You might need to re-write the content so these keywords sound organic. The goal is to speak to your customers’ needs while naturally using the keywords that help SEO.
Hire a Website Auditor and Copywriter
Auditing your website yourself sounds daunting – for good reason. You’re a medical professional who’s focused on improving your client’s lives.
But you know that SEO is important. So the best option is to work with a website auditor. They can save you from getting confused by SEO and suggest the most effective way to optimize your site. And this doesn’t need to break the bank.
Use the checklist above to make sure you’re getting the most value out of your website SEO audit.
I help clients optimize their websites with effective SEO that helps them grow. Set up a call with me to learn about my SEO website audit and copywriting services.
4 Reasons Why You Need a Website SEO Audit (With a Helpful Checklist)
March 17, 2021