How to create a website for your coaching business that sets you up for long-term success.

An effective website is crucial for your life coaching business to be successful. Whether you’re just starting out or looking to level up your reputation and client base – your website is a good place to start.

I know what you’re thinking: “all my competitors are on social media. Isn’t my website a waste of time?”

So many coaches make the mistake of overlooking the importance of their websites. Don’t get me wrong, social media is an impactful tool for growing your audience and showing up for them. But your website is where a potential client decides whether or not to work with you. 

Your life coach website has one chance to convince them why they should choose you. So it needs clear messaging that communicates what you stand for and how you help them – and you need to craft your messaging in a unique way that showcases your personality.

Beyond differentiating you from your competition, a website with a solid SEO strategy generates organic leads and builds authority. So you’ll stand out in the coaching space long-term. 

But for your website to be effective, you need a clear plan for your messaging and SEO. So I’m going to break down how to build an effective life coach website step-by-step – to get coaching clients now and make you stand out over time.

Why You Need a Life Coach Website

Imagine your potential client is choosing between you and a competitor. They love both of your messaging on social media. But they can only choose one coach, so they need to know more about you to make a decision.

They land on your website and it immediately draws them in. It speaks directly to their needs, the pain points they’re experiencing, and the ways you can solve their problems. It communicates all this in a unique way that’s packed with personality. They feel like they’re genuinely getting to know you and what it would be like working with you.

The rest of your website offers a ton of helpful resources. The blog covers topics that are relevant to them and their needs, so they start to view you as a credible source in the field.

Your competitor’s website is generic, talks all about them instead of resonating with the ideal client’s needs, and doesn’t offer helpful resources. So the ideal client’s decision to choose you over your competitor is a no-brainer. Makes sense, right?

A website that emotionally connects with your audience and differentiates you is crucial. But there are 3 things you MUST plan before you get started on your site:

• Unique Brand Voice. Craft an authentic tone that communicates your personality. This should be unique to you. Remember, you want your reader to get a sense of what it’s like to work with you.

• Ideal Audience. Get super clear on who you want to reach and how you can help them in a unique way. The more personally you can speak to your audience, the more effective your copy will be.

• SEO. Now that you know your unique audience, figure out what phrases they’re typing into Google to find the solutions to their problems. Target these keywords to increase your chances of getting in front of them.

Nailing the messaging and SEO for your website will be beneficial to your whole business. This will serve as a pillar for the rest of your content to stem from so all your messaging sounds consistent.

The Importance of Website SEO

You didn’t think I was going to breeze over SEO that briefly, did you?!

SEO is so impactful for your growth and building your authority as a life coach – but many life coaches skip this step! So I want to give you a brief overview of why you should take the time to include it.

Imagine, if instead of trying to get in front of all your coaching clients yourself, they were showing up at your virtual doorstep? That’s exactly how an SEO-optimized website can grow your business.

When an ideal client is ready to invest in a life coach they’re going to be searching for you on Google. Your goal is to show up in that organic search result by incorporating an SEO strategy on your site.

I recommend working with an SEO strategist prior to setting up your site. This will make sure you get it done right the first time and prevent you from having to overhaul the design and copy down the road.

An SEO strategy can make the site creation process more efficient because it’ll define which content to include and give you a roadmap for setting it up.

My #1 piece of advice is: if you invest in a website designer make sure they’re incorporating SEO. This makes your beautiful website more likely to get in front of an audience!

3 Basic Elements to Include in Your Life Coach Website

Aside from unique messaging and SEO, these foundational website elements will set you up for success:

1. Blog. As a life coach, a blog is one of your most impactful tools. Not only can an SEO-optimized blog become an evergreen lead driver, but it also solidifies you as an expert and go-to resource in the industry.

2. Email Opt-In. This is a free piece of genuinely helpful content that’s offered in exchange for a website visitor’s email address. This can be promoted as a pop-up on your site, a banner, or a sign-up plug-in. Start building your email list now. Even if you don’t think you need it yet, email will become your most effective conversion tool down the line.

3. Calls to Action. Make it very clear what the reader should do next, and easy for them to take action. For example, include buttons that link to your consultation scheduler. Including calls to action in your life coach website creates a clear and enticing customer journey. And a customer journey is exactly what it sounds like – it’s how your potential customer/website visitor journeys through your website and marketing funnel.

These fundamental website pieces can build a strong foundation for your marketing strategy as a life coach. To demonstrate this, here’s an example customer journey:

• A new lead is looking for tips on overcoming their self-limiting beliefs. In an organic search, they find your blog article that offers the exact affirmations they can use to challenge these beliefs.

• After clicking the blog article, the new lead lands on your website. The article is helpful and informative, and they begin to see you as a trustworthy source.

• While on the website, a pop-up window appears that offers them a PDF of genuinely useful content – like 5 steps for a mindful morning routine. They enter their email address to receive the freebie PDF.

• They’re immediately sent a welcome email sequence that shares the PDF freebie, introduces your brand values, states how you solve their problems and compels them to engage with you.

This simple content journey has turned a stranger into a warm lead. And when you’re promoting your new coaching program or getting ready for a re-launch, they’ll be receptive to your email marketing.

Need Help Creating Your Life Coach Website?

A website with clear messaging and SEO can create a foundation for long-term success. But this doesn’t need to get too complicated. This can even be accomplished with one landing page and a blog.

If you need guidance on where to start, schedule a free consultation with me. As a copywriter for life coaches that specializes in website and content creation, I can help you craft copy that speaks straight into the hearts of your ideal clients.

Nothing makes me more excited than helping you craft a message that’s unique and authentic to you. And taking that SEO concept off your hands.

The coaching industry is crowded, but you are unique. I want to help you find that distinct voice that makes your life coach website stand out from the rest!

Resources:

1. Ubersuggest: The 5 SEO Basics You Need to Master (No Technical Experience Required)