Launch Copywriting
For coaches, course creators, and eCommerce brands
You created a life-changing product or program. You did the dang thing!
Now, it’s time to get it into the hands of people who need it.
I’d love to tell you that if you build it, they will come. But we both know the marketing world isn’t always all *field of dreams.*
You know you need killer launch copywriting to sell to your audience. But every time you go to write, you can’t seem to get to the heart of what you do.
It all comes out sounding sales-y or like every other offer on the planet.
If only you could…
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Cut through the clutter
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Capture your uniqueness
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Incentivize your audience
…all without sounding like your neighborhood sales guy.
Friend, there is a way you can sell with a genuine message that also gets people taking action.
Value-aligned launch copy is created here.
In a world of marketing jargon, your audience is craving real connection, empathy, and storytelling.
A genuine message is actually what cuts through the stream of constant ads.
This type of message gets your audience to pull you out of their promotions tab and into their primary inbox – because they just can’t miss what’s coming next.
Instead of spending hours learning the ins and outs of effective copy and doing the work – you can leave the *how* to me and enjoy what you love doing most.
My launch copywriting helps your audience see the value of your offer and say yes to a product that ultimately helps them. They benefit, and you have confidence that what you have to offer is making an impact on more people.
Ready for that win-win? Then you’re gonna love…
The *VIP* Launch Copy Package
Expert creation of your most important sales content all delivered in 5 business days. Ready to save time and feel confident going into your launch?
The Launch Copywriting Package Comes Equipped With…
⏰ One-Week Turnaround Time
When you book a launch copy package, your copy is delivered in a 1-week turnaround time. Your launch content will be off your list and headspace in just 5 business days.
Because when you have more headspace, you have room to be creative and expand your program in ways you’re proud of.
Done-for-You Launch Content
Need a sales page and launch email sequence? Done and done.*
Sales Page: 2,500-5,000 words
Sales Email Sequence: 5-8 emails
*Option to upgrade to include Facebook ad copy.
1:1 Support and Attention
The launch package is VIP-intensive, meaning your business becomes my one and only priority during your project time.
Say goodbye to long wait times and multiple back-and-forths. The VIP format means I can look at your business strategy from all angles, give your copy the TLC it deserves, and be the partner you need – all in a quick turnaround.
Includes 1:1 Voxer (walkie-talkie instant messaging app) access for one week after your copy is delivered for any questions you may have.
Our Proven Process
How the VIP Launch Copy Package Works
Preparation Phase
Leading Up to Your VIP Week
1. Application
Decide which sales copywriting service is best for you and complete the application form. You’ll hear back from me within 48 hours with the timing and all the deets.
2. Questionnaire
You complete a questionnaire that shares all the details about your business, offering, audience, and what makes you, you.
3. Kick-Off Call
We hop on a call to talk through questions and your biz before I get to work.
VIP Week
Your business becomes my 100% focus for one week as I develop your launch content.
4. Research and Strategy
I dive into your questionnaire, our kick-off call notes, and market research – and develop your personality-driven copy strategy.
5. Copy Development & Delivery
I write the words that connect with your audience and strategically compel them into taking action. Each package includes professional editing, so all copy is polished when delivered.
6. Follow-Up
To be sure you’re thrilled with your copy, one round of edits is complimentary.
The Launch Copy Package Investment Starts at $1,450
Includes…
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1 landing page + 1 sales email sequence
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1 round of revisions (complimentary)
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1-week Voxer access post-delivery
…delivered in 5 business days.
landing page options: website homepage, services page, or product sales page.
email sequence options: launch email sequence or welcome email sequence.
“I saw engagement in my high-ticket offering minutes after my emails went live!”
“I’m so glad I worked with Allegra on my launch email sequence. Her proposal was spot-on, which made our work together pretty seamless, and she incorporates feedback like a pro. I look forward to working with her again.”
– Janel Abrahami, Career Coach
Email: 48% open rate, 3% CTR
Sales Page: 19% conversion rate
Want to experience results like Janel? You’re in the right place.
Meet Your Launch Copywriter
Hey! Allegra, here.
Launch copywriter, sales content specialist, popcorn enthusiast *movie-theater butter always*
Around here, we believe in promoting valuable digital products that positively impact people’s lives. And we’re proud to do so in a genuine, human way that actually leads to results.
Aka, you won’t find slimy sales tactics here.
Are you ready to increase your sales and impact? Let’s paint the vision for your audience that gets them thinking, “I NEED this in my life.” Because they really do.
Wondering if we’re the right fit?
I get it – I also want to make sure we’re a match made in marketing heaven. We’d likely be an awesome fit if…
You’re crystal-clear on your business focus, audience, and offer. Now, you’re ready to take the final leap of promoting the product to the world.
Looking for a launch email sequence? It’s my mission to get more engagement and excitement out of your audience – but to set us up for success, you’ll need to have a somewhat active email list already.
If you want to start your email list, I can help! Let’s create your welcome sequence first (and yes, your welcome sequence IS a sales sequence).
Bonus points if your product enhances personal development, brain training, or living an intentional life. While I get passionate about any product, these topics get me extra excited!
Are you still wondering if the launch copywriting package is for you? Reach out to save time and see if we’re a good fit.
How can an *effective* launch email sequence and sales page increase the sales of your product or program?
Imagine that the tree in your backyard had the juiciest, tastiest lemons – and you just wanted to share that value with your neighborhood. So, you decide to host a lemonade stand.
You could set up shop one day and wait for the neighbors to walk by. Maybe you get a walker here and there, or a car passes by now and then.
But what if, instead, you posted flyers about your lemonade stand the day before you opened.
The posters instilled belief, urgency, and reasons to believe in your lemonade. So, on the morning of, you have neighbors lined up around the block – waiting for your stand to open.
Now, think about your product or program launch.
Don’t you want your audience to be waiting around the virtual “block” for your cart to open? That’s what the launch copywriting package can do for you.
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