How to Hire a LinkedIn Ghostwriter in 2024: Qualities and Expectations
With hundreds of LinkedIn ghostwriters available – here's how to find someone who delivers results.
3 new members join LinkedIn every second.
As entrepreneurs shift away from X in search of a place to build community and sell their services, LinkedIn has become the new hotspot. And rightly so.
LinkedIn is one of the best places for B2B consultants and creators to grow an audience and sell products and services in 2024.
If you’re looking for a LinkedIn ghostwriter to help you turn your expertise into content that grows your audience, credibility, and revenue – you’re in the right place.
This article covers the benefits of using LinkedIn to grow your brand, what to expect from a high-quality ghostwriter, and how to find one. We’ll dive into:
As a LinkedIn ghostwriter, I help my clients develop thoughtful, strategic thought-leadership content that grows their reach and revenue. I’ve helped my ghostwriting clients achieve 5-figure launches, 16,000% increases in visibility, and features in publications like Inc.com.
I’ve witnessed how powerful LinkedIn is for entrepreneurs, and can’t wait to show you how to leverage this platform to reach your goals in 2024.
Looking for a high-quality LinkedIn ghostwriter for your strategy and content? Get in touch here.
Benefits of LinkedIn Marketing for Entrepreneurs in 2024
Why is LinkedIn the talk of the town in B2B marketing?
LinkedIn has long been a popular platform for professional networking and job-searching. But in the past year, we started to see more creators and consultants leverage the platform to actually grow their audiences and sell their products and services.
Here are a few reasons why LinkedIn is such a powerful marketplace for this:
B2B Customers: There are over 600 million professionals on LinkedIn, which makes it the premier B2B social network. Unlike Instagram that is largely DTC, LinkedIn is a social platform where B2B creators and consultants can reach their audience.
Quality of Leads: 80% of LinkedIn users are key business decision makers. This means your content is not just reaching a large audience – but one that has the authority and influence to act on your offerings.
If you want to see how powerful LinkedIn is, just head to the profiles of top voice like Justin Welsh and Sahil Bloom. They leverage the platform to generate millions in consulting, speaking, and digital product revenue annually.
LinkedIn is an incredible place to distribute your content marketing that builds value, nurtures, educates, and ultimately drives their readers back to specific calls-to-action on your profile.
A significant number of professionals are moving to LinkedIn from different platforms, and this opens up huge opportunities for growth and visibility.
This shift highlights a wider trend where successful entrepreneurs are really focusing on building their online presence to improve various aspects of their image and income.
Here are the key benefits of hiring a LinkedIn ghostwriter to help you leverage LinkedIn:
Lead Generation: Transform your LinkedIn presence into a magnet for high-quality leads, attracting potential clients and business opportunities.
Thought Leadership: Position yourself as a leader among industry peers by sharing insightful thought pieces and engaging with your network.
Organic Audience Growth: Cultivate a following that goes beyond numbers, turning your LinkedIn audience into a source of revenue.
If you want to grow a wider audience, but don't mesh with other social media platforms like Instagram or Tik Tok, I'm on the exact same page.
Like you, I also didn’t feel as comfortable on visual platforms like Instagram, and my audience wasn’t showing up there. After using LinkedIn to talk to my ideal B2B customers, I was able to book-out my business in 30 days – and a few weeks later, had my first 6-figure year.
LinkedIn offers a lot of the benefits of other social media marketing platforms, but can feel more natural for professionals who prefer to lead with information and text.
LinkedIn is a way to grow your brand awareness and audience but also to turn that following into revenue – whether through consulting, digital products, or drawing in more paid speaking engagements and opportunities.
But getting the best results out of LinkedIn takes time and expertise that many busy professionals just don't have. That's where a LinkedIn ghostwriter comes becomes invaluable, helping you harness the power of LinkedIn to its fullest.
What is a LinkedIn Ghostwriter? 8 LinkedIn Marketing Services
You’ve probably seen hundreds of LinkedIn ghostwriters pop up on LinkedIn recently. But what do they actually offer – and how do you find one you can trust?
A LinkedIn ghostwriter works behind the scenes to help you enhance your online professional persona. They create your content strategy and content that you then publish under your name.
In short, a ghostwriter secretly creates the content you publish.
Given this, you’ll want to make sure that your ghostwriter is able to capture your personality, brand voice, and vision. First, let’s talk about what they can help you with – then, we’ll go over what qualities to look for in a writer.
Here are eight potential services a LinkedIn ghostwriter might offer:
LinkedIn Profile Optimization: Refinement of your LinkedIn page into a powerful landing page that showcases your professional brand, outlines your services, and integrates compelling calls-to-action.
LinkedIn Articles Creation: Detailed, insightful articles that position you as a thought leader in your field. This content is designed not only to inform but also to initiate meaningful professional dialogues.
LinkedIn Posts: Shorter, more frequent posts to keep your LinkedIn feed active and engaging. These posts are tailored to highlight daily insights, share industry news, and promote ongoing discussions within your network.
Long-Form SEO Articles: Extending beyond LinkedIn, a ghostwriter might also produce SEO content that complements your LinkedIn strategy. These blog posts can delve deeper into topics, showcasing your expertise and drive traffic back to your website.
Newsletters: Email content that connects directly with your audience. This content can summarize key LinkedIn posts, share exclusive insights, and maintain a consistent line of communication with your network.
LinkedIn Campaigns: Campaigns aimed at achieving specific goals like lead generation, brand building, or expanding your professional network. This involves content planning, scheduling, and performance analysis to resonate with your target audience.
LinkedIn Ads. Ads are a very powerful tool for growing your audience, and particularly your email list. A ghostwriter can help you work on a LinkedIn marketing campaign that drives people into your freebie to get them on your list through LinkedIn advertising.
LinkedIn Content Marketing Strategy. Develop a tailored content plan designed specifically for leveraging LinkedIn to engage with your target audience, build your professional brand, and achieve your business objectives.
Your LinkedIn content strategy could include some or all of these elements. Not sure which ones you need? Your LinkedIn ghostwriter should help you determine this.
The highest-quality ghostwriters are more than writers. They are strategists that can help you develop a content marketing plan that meets YOUR specific goals and desires.
This brings us to the questions: “what qualities should I look for in a ghostwriter?” and “what can I expect?”
5 Qualities to Look For in a LinkedIn Ghostwriter
Like I said, the right LinkedIn ghostwriter does more than just write. They understand your larger marketing strategy, and how to develop content that achieves your professional objectives.
Your content is personal. So you should look for someone who is professional, knows how to conduct interviews, has intelligent writing skills – and above all, cares for your brand.
Here are a few key qualities to look for in your LinkedIn ghostwriter:
Experience and Expertise: Background in high-quality content creation, including profile optimization, long-form content, and successful campaign execution. Familiarity with LinkedIn's algorithms and SEO is essential for maximizing your content’s reach and impact.
Strategic Thinking: Beyond writing effective content, your ghostwriter should be a strategist, understanding how to leverage LinkedIn for business growth and personal branding. They should be capable of developing a content strategy that aligns with your objectives and engages your target audience effectively.
Writing Style Compatibility: Your ghostwriter’s writing style should reflect your voice and brand. You can ask to review their writing samples to ensure their tone and approach resonates with how you want to present yourself on LinkedIn.
Industry Knowledge: A ghostwriter with experience or insight into your industry can create leadership content that speaks directly to your potential customers' needs and interests. Their industry knowledge can enhance the relevance and authenticity of your LinkedIn presence.
Size and Cost-Efficiency: Working with an individual LinkedIn ghostwriter can be more cost-efficient and offer a more personalized experience than engaging a full digital marketing team. This 1:1 interaction ensures streamlined communication and creative processes, tailored specifically to your needs.
A LinkedIn ghostwriter should be able to line up what they write with your bigger career goals.
This means your LinkedIn content is purposeful and impactful.
So, how do you know you've found the right person? Listen carefully during your conversations.
A qualified ghostwriter will ask for things like your Google and LinkedIn analytics. They should be eager to understand your current reach and suggest ways to boost your visibility, search rankings, and overall strategy. They're not just writing your posts; they're helping you grow.
How to Find a LinkedIn Ghostwriter
You're ready to harness LinkedIn's power to expand your B2B business in 2024, and now you've got an idea of what to look for in a LinkedIn ghostwriter. But where do you actually find one?
Here are some trusted spots to start your search:
LinkedIn: It's no surprise that the best place to find a LinkedIn ghostwriter is on LinkedIn itself! Use the search bar to hunt for writers, then dive into their profiles, assess their content, and check out the services they offer. No matter where you find them, they should have a robust LinkedIn presence themselves.
Google: A quick Google search for LinkedIn ghostwriters can lead you to top-notch professionals. If someone's website shows up on the first page of search results, that's a key sign that they understand SEO strategy which is a pivotal part of growing your online presence.
Referrals: Don't underestimate the power of your network. Ask your peers if they have any recommendations. Often, the best leads come from those you already know and trust.
If you’re looking for a high-quality LinkedIn ghostwriter, I’d be thrilled to help.
I'm a former McCann NY executive, proud UNC alum, and professional ghostwriter who’s written for industry-leading publications like Inc.com.
As a business owner myself, I deeply understand the pivotal role LinkedIn plays in your business.
When I first started, I relied on referrals and cold outreach to bring new opportunities. But eventually, I wanted to establish my authority and attract clients to my services in an organic, authentic way.
After developing my unique approach to LinkedIn, I was able to book-out my services in 30 days and a few weeks later, had my first 6-figure year. More importantly, this approach has helped my ghostwriting clients achieve 5-figure launches, 16,000% increases in visibility, and features in publications like Inc.com – to name a few.
Here's what sets me apart from other LinkedIn Ghostwriters:
Strategy – I grasp the critical role of a marketing funnel and ensure all content aligns to your broader customer journey and revenue goals.
Organization – I ‘m an experienced project manager who spearheads our projects, ensuring they progress smoothly and efficiently.
Writing Skills – I’ve spent years honing my writing and interview skills to create content that’s effective and unique to you.
Interested in elevating your LinkedIn presence? I’d be thrilled to help you reach your goals.
Contact me today to discuss how my LinkedIn ghostwriting services can help you reach the next level in your consulting or creator business.
How to Collaborate With Your LinkedIn Ghostwriter
So, you found a LinkedIn ghostwriter. Congrats! Here’s how to set up your projects for success.
Clear Communication of Goals and Expectations: Clearly outline your objectives for your LinkedIn presence. Whether it's establishing thought leadership, generating leads, or building a professional network, your ghostwriter needs to understand what you aim to achieve to tailor their approach accordingly.
Provide Insight into Your Personal Brand and Story: Share the nuances of your professional journey, achievements, and the brand image you want to portray. This insight will help the ghostwriter create content that is authentic to your voice and resonates with your target audience.
Regular Feedback and Revisions: Maintain an open channel for feedback. Regularly review the content your ghostwriter produces and provide constructive feedback. This iterative process ensures that the engaging content continually aligns with your evolving goals and preferences.
Establish a Workflow and Schedule: Agree on a workflow that includes content planning, approval processes, and a posting schedule. This structure will help in maintaining consistency in your LinkedIn content and ensuring timely publication.
Embrace Their Expertise: While your input is crucial, also trust in your ghostwriter’s expertise, especially regarding content strategy, LinkedIn best practices, and audience engagement. Their professional insights can significantly enhance the effectiveness of your LinkedIn strategy.
Measure and Discuss Performance: Regularly review the performance of your LinkedIn content. Discuss metrics like engagement rates, follower growth, and lead generation with your ghostwriter to understand the impact and adjust strategies as needed.
Working well with your LinkedIn ghostwriter is about communication, building trust, and regularly checking in on progress. When done right, this partnership can massively boost your presence and results on LinkedIn.
But it's not all on you to make this happen.
A top-notch ghostwriter is a pro at managing the project. They'll handle the nitty-gritty details, organizing everything so your main job is to review and approve their stellar work.
LinkedIn Ghostwriting: Ethical Considerations and Best Practices
Before we go, let’s take a minute to talk about ethical considerations when using a ghostwriter.
While leveraging a LinkedIn ghostwriter can significantly enhance your professional profile – it's crucial to navigate this partnership ethically and effectively.
Here are some key considerations and best practices:
Maintain Authenticity: The content created by your ghostwriter should be a reflection of your true professional experiences and insights. It’s important to ensure that the ghostwritten content remains genuine and accurately represents your personal brand.
Transparency in Representation: While it's common to use ghostwriters for crafting content, consider how transparent you want to be about this practice with your network. Some professionals prefer to openly acknowledge it, while others opt for discretion.
Uphold Professional Standards: Ensure that all content adheres to LinkedIn's guidelines and professional standards. Avoid misleading or false representations in your LinkedIn activities.
Legal Considerations and Contracts: It's advisable to have a clear contract with your ghostwriter, outlining terms of service, confidentiality, and ownership of the content. This formal agreement helps in protecting both parties' interests.
Regular Review and Input: Stay actively involved in reviewing and providing input on the content. This regular oversight helps in maintaining the accuracy and relevance of the content being posted on your behalf.
Consistent Voice and Style: Work with your ghostwriter to develop a consistent voice and content hub that aligns with your professional persona. Consistency in these areas helps in building a recognizable and trusted brand on LinkedIn.
Keeping these ethical guidelines and best practices in mind makes sure your work with a LinkedIn ghostwriter is not only effective but also in line with the professional standards expected on LinkedIn.
While a skilled LinkedIn ghostwriter will naturally follow these rules, arming yourself with this knowledge helps you spot a true professional right from the start.
Looking for an Experienced LinkedIn Ghostwriter?
I’d be thrilled to help you grow your audience, revenue, and credibility using LinkedIn.
I'm a former McCann NY executive, proud UNC alum, and ghostwriter who’s written for industry-leading publications like Inc.com. As a business owner myself, I deeply understand the pivotal role LinkedIn plays in your business.
After developing my unique approach to LinkedIn, I was able to book-out my services in 30 days and a few weeks later, had my first 6-figure year.
More importantly, this approach has helped my ghostwriting clients achieve 5-figure launches, 16,000% increases in visibility, and features in publications like Inc.com – to name a few.
Contact me today to discuss how my LinkedIn ghostwriting services can help you reach the next level in your consulting or creator business. I can’t wait to help you use LinkedIn to grow in 2024!
